Advertising with Postcards and E-vites

This is part shameless advertising, part good advice.

At Sheridan our annual glass show in the gallery is coming up, and the third years always have to design an image to go on the postcard/e-vite. I think this year we did spectacularly well compared to past years, but to be honest I have only seen a couple of old postcards.

Rather than an image of somebody's work (or slices of everybody's work so there's no fighting) we all agreed to do an edited picture of our digitry.

Personally I think this is more eye-catching than a picture of art because it's out of the ordinary, especially in a wing that's filled with nothing but art!

Do you have any interesting ideas for business cards or postcards for yourself? Do you think it's okay to represent a diverse show (40 students and faculty), with one piece of art?

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Bangkok Art and Culture Centre

The Bangkok Art and Culture Centre is an amazing 11 storey building that features galleries, gourmet cafes, create-your-own craft shops, niche bookstores, and even a pop-out bike shop! I'm not even sure how a pop-out store works, but I'm loving it!

I really wish I had something like this nearby to hit up, it would be much more entertaining than the usual mall! Apparently there's a few of these venues out there, so I wonder why I've never heard of them before now?

I also think that the 'mallesque' atmosphere of the art centre presents culture in a way that would be very attractive to children and young adults. After all, the stuffyness of some museums can really kill the atmosphere, don't you agree?
The official article I checked out was here on Nation Multimedia.

Do you think 11 storeys is a bit excessive, or should North America start taking some notes?

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Bring Informative Material To Shows!

I don't just mean pamphlets, cards or web links that will help connect the public to you. Nope, this is a friendly suggestion that artists who are participating in shows bring materials along that will help educate any interested customers!

Some ideas;

Experiences: A pamphlet for the local school that you attended, or some workshops in the area (even ones you run), could help create a whole new artist, or at least produce a little bit of appreciation for your craft.

Outsourcing: Having your favorite welder's card on hand could make a world of difference to an artist that's struggling to find a good one! Keeping your supplier secret from other artists won't stop them from eventually finding it themselves, it will just produce an unnecessary negative experience, so share and share alike.

Leads: When someone asks where your awesome handmade wallet came from, why not produce a card and send a little business to a fellow artist (that you clearly like).

Collaboration: Whether the card you share belongs to you, your welder, or your textiles friend, networking can help produce unique, collaborative art!

Knowledge: Did you read a book that really influenced you? Why not keep it on hand and let an interested party read the back description, or leaf through a couple pages and see if anything catches their eye; that book might change their life. At the very least, make sure you remember the title and author (I always forget), so you can pencil it onto the back of your business card.


Can anyone think of other types of useful information that would be relatively easy to pass on?

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